Oterlu AI is a startup company that develops an advanced AI solution to prevent harassment in pc games. They needed a visual identity and a completely new website that would promote and sell their product as well as making it possible for companies to buy a product license. Having played a lot of pc games in my days, this project was interesting to me both on a professional and a personal level.
In order to cater to both game developer companies, their marketing team, CEO:s and users alike, the site had to look both trustworthy and approachable. We settled on blues to achieve trustworthyness. We kerned the corners of their already existing logo and added an orange accent color to achieve the friendlyness we wanted. Using round and wavy shapes on the site also helped with this. We found that this combination also gave the site a tech savvy feel to it.