Illustration style for Animal Craft – a fictive craft beer brewery

Animal Craft is a made up craft beer brewery. The branding is supposed to be easy to build on with a different animal and pun for each new beer variety that the company brews, but coherent and recognizable enough to make a whole brand.

Beer is a social drink and tasting different varieties together is a fun activity. These playful animals will add to the fun and stand out among other beer brands on the shelves, and they work well on merch and as murals.